Customize your URL parameters for even deeper data. Track whatever you need—influencers, audiences, customer IDs—all while you’re creating your short links in Bitly.
Track source and medium
UTM parameters let you track source, medium, campaign, and more in order to get the most attribution out of your links.
Trusted and trackable
Customize the domain and back half of your links so customers recognize your brand while you get deep, accurate data.
UTM parameters for links
Add UTM parameters to your links and QR Codes right within Bitly. Make your long links even longer to make them more valuable. Then shorten them in a snap.