Customize URL parameters
Customize your URL parameters for even deeper data. Track whatever you need—influencers, audiences, customer IDs—all while you’re creating your short links in Bitly.
Black Rifle Coffee Company
Salt Lake City, UT
1144 S 500 W, Salt Lake City, UT, 84101-30187 itemsUpdated March 20, 2026
Structured menu data
Keep tabs on all your connections
Track source and medium
UTM parameters let you track source, medium, campaign, and more in order to get the most attribution out of your links.
Trusted and trackable
Customize the domain and back half of your links so customers recognize your brand while you get deep, accurate data.
UTM parameters for links
Add UTM parameters to your links and QR Codes right within Bitly. Make your long links even longer to make them more valuable. Then shorten them in a snap.
Share your contact info with a single tap
Eco-friendly alternative
Eliminates paper waste and printing costs.
Instant sharing via QR Code
Convenient exchange of contact info.
Seamless compatibility
Works across all devices, no apps required.